What is the Global Engagement Summit?
The Global Engagement Summit is a five day training summit for students with social change based projects. GES is completely student-founded, student-organized, and student-run by Northwestern undergraduate students. Through our annual Summit, yearlong programming, and staff curriculum, we build the capacity of the next generation of global change makers.
As the Media & Marketing Co-Chair of GES, I oversaw an 8-person team and communications strategy for the event. When I started my term as GES's media guru, I had several guiding goals: 1) Communicate GES as an event and the summit's values in a clear and concise manner, 2) Clean up GES's aesthetic, and 3) Increase GES's online presence.
Who We Are // GES Promo Video
The first goal was tricky -- most people's conception of the Global Engagement Summit was vague at best, primarily due to a messy website and its complexity as an event for participants and an experience for Northwestern staff members. Thus, my first project was to make a video that would answer the question: What exactly IS the Global Engagement Summit? in a concise and compelling way. We also needed to inspire potential applicants, so the video also served as a promotional tool to spread and promote the Global Engagement Summit across digital and national barriers.
My co-chair and I filmed and edited the video, our first ever crack at using video equipment and software.
My co-chair and I filmed and edited the video, our first ever crack at using video equipment and software.
A New Aesthetic for the GES "Brand"
We transformed our old logo, with its rough graphic and bulky bold text, into a logo with a consistent sleek, clean, and modern finish.
Old Logo:
New Logos:
Media Samples
I designed this using Adobe Illustrator as the consistent design for all things Global Engagement Summit 2013: T-shirts, stickers, Facebook profile photos, and more. The design communicates GES as a hub for changemakers from all over the world and a catalyst for ideas and innovation (hence the lighbulb design and its radiating orbs).
Facebook cover photo featuring events that were open to the public during the summit.
Photography & Event Coverage
